Research Spotlight
Highlights featuring McCoy College faculty members.
Recent Publications
Journal of Business Research
MAY 2023
Influencer marketing and the growth of affiliates: The effects of language features on engagement behavior
FEATURING DR. HOLLY SYRDAL, MARKETING, AND DR. BILL McDOWELL, MANAGEMENT
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Journal of the Academy of Marketing Science
APRIL 2023
Does your demonstration tell the whole story? How a process mindset and social presence impact the effectiveness of product demonstrations
FEATURING DR. NANCY SIRIANNI, MARKETING
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Macroeconomic Dynamics
MARCH 2023
State of broker–dealer leverage and the transmission of monetary policy
FEATURING DR. IQBAL AHMED AND DR. RUBY KISHAN, FINANCE AND ECONOMICS
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Harvard Business Review
MARCH 2023
Too Many Employees Cash Out Their 401(k)s When Leaving a Job
FEATURING DR. MUXIN ZHAI, FINANCE AND ECONOMICS
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Energy Economics
MARCH 2023
Does access to liquefied petroleum gas (LPG) reduce the household burden of women? Evidence from India
FEATURING DR. SUNNY SU, FINANCE AND ECONOMICS
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Small Group Research
FEBRUARY 2023
Top Management Team Political Polarization and Its Implications for Strategic Decision-Making
FEATURING DR. COREY FOX, MANAGEMENT
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Journal of Business Venturing Insights
JANUARY 2023
Addressing the entrepreneur in the room: Entrepreneurial exit and impression management tactics in the employment interview context
FEATURING DR. JACOB WADDINGHAM, MANAGEMENT
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Journal of Business Research
JANUARY 2023
A study of the antecedents and effects of green self-identity on green behavioral intentions of young adults
FEATURING DR. ENRIQUE BECERRA, MARKETING
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Finance Research Letters
JANUARY 2023
Efficient portfolios computed with moment-based bounds
FEATURING DR. IVILINA POPOVA, FINANCE AND ECONOMICS
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